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THE NO-WAFFLE GUIDE TO TRADE MARKETING.

Trade marketing expert
HIGHVIS
Plumber

Local SEO for Plumbers: Rank #1 in Your Area

Local SEO for plumbers rests on Google Business Profile, website content, and citations. Get all three right and rank #1 in your area for 'plumber near me' searches.

25 May 2025READ →
HIGHVIS
PlumberElectrician

WhatsApp for Business: How Trades Can Use It to Get More Jobs

WhatsApp is already on your phone. Here is how to turn it into a lead-converting machine with business features most tradespeople have never heard of.

18 May 2025READ →
HIGHVIS
PlumberElectrician

Why Most Trade Marketing Agencies Are a Waste of Money

Most marketing agencies for trades are glorified web designers charging £1,000/mo for work worth £200. Here is exactly how to spot the good ones from the bad ones.

10 May 2025READ →
HIGHVIS
PlumberElectrician

The 5 Biggest Marketing Mistakes UK Tradespeople Make

After working with hundreds of UK tradespeople, these are the five mistakes that cost the most leads, the most money, and the most growth potential — and how to fix them.

2 May 2025READ →
HIGHVIS
PlumberBuilder

How to Price Your Trade Services to Win More Work

Pricing is not just about costs — it is about positioning. Here is how UK tradespeople can price confidently, win more work, and stop racing to the bottom.

25 Apr 2025READ →
HIGHVIS
Electrician

Marketing for Electricians: The Complete 2025 Guide

Everything an electrician needs to know about marketing in 2025 — from Google Business Profile to AI lead response and EV charger opportunity. One guide, no fluff.

18 Apr 2025READ →
HIGHVIS
LandscaperBuilder

Facebook Ads vs Google Ads for Trades: Which Works Better?

Both platforms work for trades — but they work differently. Here is when to use each, what to expect, and where to put your budget for maximum return in 2025.

10 Apr 2025READ →
HIGHVIS
PlumberElectrician

How to Get More Google Reviews as a Tradesperson

Google reviews are your best free marketing tool. Here is the exact system top-rated tradespeople use to collect 5-star reviews consistently and automatically.

2 Apr 2025READ →
HIGHVIS
PlumberElectrician

SEO for Tradespeople: A No-Bullshit Guide

SEO does not have to be complicated. Here is what actually moves the needle for UK tradespeople — no jargon, no fluff, just the three things that actually rank you.

25 Mar 2025READ →
HIGHVIS
BuilderLandscaper

Why Your Trade Website Isn't Getting Leads (And How to Fix It)

You paid £2,000 for a website 3 years ago and it has generated zero phone calls. Here are the specific reasons why — and the exact fixes that turn visitors into callers.

14 Mar 2025READ →
HIGHVIS
PlumberElectrician

Google Business Profile: The Free Lead Machine You're Ignoring

Your Google Business Profile generates more local leads than any paid directory. Most tradespeople have not even claimed theirs. Here is exactly how to fix that.

3 Mar 2025READ →
HIGHVIS
PlumberBuilder

The True Cost of Shared Leads for UK Trades

Shared leads cost more than money. They cost time, confidence, and growth. Here is the full breakdown of what directories really take from UK trade businesses.

18 Feb 2025READ →
HIGHVIS
PlumberElectrician

AI Lead Response: Why 60 Seconds Wins the Job

Research shows the first tradesperson to respond wins the job 78% of the time. AI gives you that first-responder advantage 24/7, without sacrificing your time on the tools.

5 Feb 2025READ →
HIGHVIS
PlumberElectrician

Is Checkatrade Worth It in 2025? An Honest Review

We break down the real costs, the shared lead problem, and whether Checkatrade still makes sense for UK tradespeople in 2025. No agenda — just maths.

28 Jan 2025READ →
HIGHVIS
PlumberHVAC

How to Get More Plumbing Jobs Without Checkatrade

Checkatrade costs plumbers £300+/mo for shared leads. Build your own Google presence, Google Ads, and review pipeline to get exclusive leads you actually own.

15 Jan 2025READ →

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