HIGHVIS VS CHECKATRADE:
WHAT TRADESPEOPLE ACTUALLY GET.
A frank, evidence-based breakdown of costs, control, and ROI. No marketing fluff — just the data to help you make the right call for your business and your bottom line.
WHAT IS CHECKATRADE?
Checkatrade is a UK lead directory that charges tradespeople a monthly membership fee for a profile listing. Homeowners search the directory and contact trades through the platform. The directory model means your visibility exists only as long as you keep paying — and leads are shared with multiple competitors.
Leads are shared with up to 4 other trades in your area — you're competing against yourself before the customer has even spoken to anyone.
Average Checkatrade membership runs £70–£450/mo depending on tier, but many trades also pay per-lead fees on top.
If you stop paying, your profile, your reviews, and your search visibility all disappear immediately. You own nothing.
THE REAL COSTS
£70/mo
Basic listing, limited leads
£130+/mo
Enhanced profile, shared leads
Up to £450/mo
Premium placement, still shared
THE BREAKDOWN
| Metric | HighVis | Checkatrade |
|---|---|---|
| Monthly Cost | From £495 (flat) | £70–£450 + per-lead fees |
| Lead Ownership | 100% yours, exclusive | Shared with 3–5 trades |
| Response Speed | AI: under 60 seconds | You respond (avg 4+ hours) |
| Assets Owned | Website, domain, leads, data | Nothing — profile gone if you leave |
| Contract | 30-day rolling | Monthly but you lose everything on exit |
THE ANTI-AGENCY ADVANTAGE: BUILDING ASSETS YOU ACTUALLY OWN
LEAD EXCLUSIVITY
Every lead that comes through your HighVis marketing engine belongs to you exclusively. There's never been a scenario in our model where two trades in the same area receive the same lead. The model doesn't exist in a world where that happens.
THE COST OF RENTING
When you pay a directory, you're renting visibility. The moment you stop paying, your reviews disappear, your listing goes, the trust you built is gone. It's like renting a house — when you leave, you take nothing with you.
ASSET LONGEVITY
Everything we build increases in value. A website indexed for 2 years builds domain authority. A Google Business Profile with 50+ reviews becomes a competitive moat. Blog content ranks for keywords that deliver passive leads. These are assets that compound.
TEST THE ENGINE
Don't just take our word for it. Call us up and experience the HighVis difference yourself. No sales pitch—just straight talk about your business.
Call us now:
01733 924292
WE PICK UP.
► OPEN 7 DAYS
Call us any day of the week. Seriously.
► STRAIGHT TALK GUARANTEE
No jargon, no pressure, no upsells. Just honest advice.
► FREE AUDIT
We'll review your current setup and show you the gaps.
► 30 MINUTES MAX
We value your time. Quick, focused, productive calls.
COMMON QUESTIONS
READY TO STOP RENTING LEADS? REQUEST A CALL BACK.
Tell us where you are and we'll audit your current setup, and show you what honest marketing looks like. No pressure. No sales.