GOOGLE ADS FOR TRADES. LEADS FROM DAY ONE.
When a homeowner types "plumber near me" or "emergency electrician" into Google, they're ready to book. Google Ads puts you at the top of those results instantly — capturing high-intent customers at the exact moment they need you.
The top three Google Ads results capture over 60% of clicks for emergency and urgent trade searches. If you're not there, you're not in the running.
WHAT GOOGLE ADS INCLUDES
SEARCH CAMPAIGN BUILD
Full campaign structure built from scratch — keywords, match types, ad groups, and negative keywords specific to your trade and service area.
AD COPY WRITTEN FOR TRADES
Headlines and descriptions written to convert trade searches. Not generic — specific to your trade, your area, and your strongest selling points.
HYPER-LOCAL TARGETING
Ads shown only in your service area — specific postcodes, towns, or radius from your base. You don't pay for clicks from customers you can't serve.
NEGATIVE KEYWORD MANAGEMENT
Ongoing negative keyword lists stop you paying for irrelevant searches — DIY queries, competitor names, and out-of-area searches excluded from day one.
CALL & CONVERSION TRACKING
Every call and form submission tracked back to its keyword and ad. You know exactly what's generating leads and what needs optimising.
MONTHLY OPTIMISATION
Bids, keywords, and ad copy reviewed and adjusted monthly based on actual performance data. Campaigns get more efficient over time, not less.
GOOGLE ADS IS PART OF GET SEEN NOW
Google Ads is one of four paid ad channels in Get Seen Now — because trades that advertise across platforms get more leads at lower cost.
ALSO INCLUDED:
- Meta Ads
- Local Service Ads
- Display Remarketing
- Conversion Landing Pages
WHAT TRADES SAY
“HighVis sorted our social media and now customers actually check us out before calling. Makes every conversation easier — they already trust us before we pick up the phone.”
TEST THE ENGINE
Don't just take our word for it. Call us up and experience the HighVis difference yourself. No sales pitch—just straight talk about your business.
Call us now:
01733 964 247
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We value your time. Quick, focused, productive calls.
RELATED SERVICES
Meta Ads
Meta Ads for tradesmen is paid advertising on Facebook and Instagram that targets homeowners by location, age, and interests — reaching potential customers before they search Google, building brand awareness and generating leads from people who weren't actively looking.
PAY PER LEADLocal Service Ads
Google Local Service Ads (LSAs) for tradesmen are pay-per-lead ads that appear at the very top of Google search results above all other ads and organic listings. Trades only pay when a customer calls or messages through the ad, and Google's verification badge builds instant trust.
GOOGLE ADS — FAQ
READY TO ADD GOOGLE ADS?
Google Ads is available as a standalone service or as part of any HighVis marketing package. Book a free call and we'll show you how it works for your trade.
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