TRADES MARKETING MADE SIMPLE. EXPERTS DO THE WORK. AI CONVERTS THE LEADS.
We're experienced trades marketers — 10+ years running campaigns for electricians, plumbers, builders, and more. We do your marketing. We write your content. We run your ads. And when an enquiry comes in at 11pm on a Sunday, our AI tools respond immediately so you don't lose the job.
TWO SIDES. ONE RESULT: A FULL DIARY.
THE MARKETING
Expert trades marketers run your marketing. We build your strategy, write your content, run your ads, manage your Google Business Profile, and get you ranking on Google. We know your trade. We know your market. We've done this for years.
- ►Google Ads & Local Services Ads
- ►SEO & local Google ranking
- ►Google Business Profile management
- ►Blog content & expert copywriting
- ►Social media content
- ►Monthly strategy and reporting
THE CONVERSION TOOLS
Your marketing generates enquiries. Our AI tools make sure every single one converts into a booked job — even when you're on the tools, in the van, or asleep.
- ►Instant lead response (within 60 seconds)
- ►24/7 WhatsApp, web chat, and call handling
- ►Automatic job booking and confirmations
- ►Missed call text-back
- ►Review requests after every job
- ►Lead qualification and prioritisation
of enquiries lost by trades businesses — because nobody answered fast enough. Our AI tools close that gap. Our marketers make sure the phone keeps ringing.
YOUR MARKETING, RUN BY PEOPLE WHO KNOW YOUR TRADE
There's a difference between a marketing agency and a trades marketing agency. Generic agencies don't know the difference between a homeowner searching “emergency plumber” at midnight and someone planning a bathroom renovation for next spring. We do. That difference determines which ads you run, which keywords you target, and what content actually gets your phone ringing.
Our marketers have spent 10+ years specifically in trades. We've run Google Ads for electricians, SEO programmes for plumbers, content strategies for builders. Every campaign we build is grounded in how your customers actually search, what they worry about, and what makes them pick up the phone.
No AI sets your strategy. No junior account manager handles your account. Experienced trades marketers do the work.
PAID ADS
Get Seen NowGoogle Search, Local Services Ads, and Meta campaigns built for your trade and your exact service area. Cost per lead and cost per booked job — that's what we report. Nothing else.
SEE THE PACKAGE →SEO & CONTENT
Get FoundWe write trade-specific content that actually ranks. Blog posts, location pages, GBP posts — all written by marketers who know the trades, published on a consistent schedule, compounding over time into a Google presence you own.
SEE THE PACKAGE →LOCAL GOOGLE DOMINANCE
We optimise your Google Business Profile, build local citations, and target the searches your customers actually make: "[trade] [town]", "emergency [trade] near me", "[service] in [area]". Real buyers. Real intent.
WEBSITES BUILT FOR TRADES — AND OWNED BY YOU
Your website is a member of your team that works 24/7. Most trade websites don't. They're slow, not mobile-optimised, and have never been set up for local search. Homeowners find you, can't figure out what you cover or what you charge, and click away to a competitor.
We build HighVis websites for one purpose: to turn visitors into enquiries. Mobile-first. Fast-loading. Clear calls to action. Optimised for the local searches your customers use. And connected to your AI conversion tools so every visitor who enquires gets a response within 60 seconds.
No templates rented back to you month after month. You own the domain, the files, every page of content — from the day we launch it.
THE TOOL THAT CONVERTS YOUR MARKETING INTO BOOKED JOBS
Your marketing generates enquiries. That's the easy bit. The hard bit is converting them — especially when you're on a job, in a crawl space, or at the dinner table. The average tradesperson takes 4+ hours to respond to a new enquiry. 78% of customers go with whoever responds first. That means even good marketing loses jobs if the response is slow.
Always Open fixes that. It's not a generic chatbot. It's a set of 9 specialist AI tools — each built for one specific job — all running on your Knowledge Vault so every response is accurate, professional, and sounds like you.
MEET THE 9 AGENTS
Every HighVis client gets the full agent stack — not one chatbot, nine specialist AI agents each built to handle a specific job.
WHAT THE AI TOOLS DON'T DO
These tools convert enquiries. They don't run your marketing. They don't write your content. They don't set your strategy. They don't handle complaints. All of that stays with our experienced team. The AI tools do one thing: make sure every lead your marketing generates actually turns into a booked job.
YOUR KNOWLEDGE VAULT: HOW THE AI KNOWS YOUR BUSINESS
Before any AI tool responds to a single customer, we build your Knowledge Vault. This is what separates HighVis from every generic chatbot on the market — the AI only ever uses verified information about your specific business.
- ►Your prices and services
- ►Your coverage areas
- ►Your trade certifications and qualifications
- ►Your tone of voice and how you talk to customers
- ►The questions your customers ask most — and the answers
- ►Your photos, before/afters, and job examples
- ►Your business rules (what you do and won't do)
Every AI tool runs only on your Vault. It never invents information. It never guesses. If a customer asks something outside the Vault, it says so and hands off to you.
Think of it as briefing a new member of staff — except this one never forgets, never goes off-script, and is available at 2am on a Sunday.
Our team builds the Vault during your onboarding. A human reviews it before any tool goes live. Nothing activates until we're satisfied it represents you accurately.
► UPDATE YOUR VAULT VIA WHATSAPP — CHANGES TAKE EFFECT IMMEDIATELY
Most agencies keep their process vague on purpose. We don't. Here's exactly how it works — from your first call to your first booked job.
BOOK A CALL
20 minutes. We audit your current setup — website, Google Business Profile, lead sources. You get an honest recommendation, not a sales pitch. No obligation to proceed.
CHOOSE YOUR PACKAGE
Prices are published. Pick the package that fits. Start with Always Open, add modules when you're ready. No upsell pressure, no hidden extras.
ONBOARDING IN 5 WORKING DAYS
We gather your assets, approve your brief, configure all AI agents, and connect your systems. You don't lift a finger — we handle everything from start to live.
GO LIVE
Agents activate. Lead response, booking, content — all running 24/7. You carry on working. We monitor, optimise, and handle the marketing while you handle the tools.
MONTHLY REPORTING
A clear monthly report — what moved, what's next, no jargon. You see every lead, every booking, every ranking improvement. No vanity metrics, no smoke and mirrors.
YOU OWN IT ALL. AND YOU CAN LEAVE IN 30 DAYS.
Most agencies hold your website, domain, leads, and ad accounts as leverage. Cancel and you lose access to all of it. That's not a marketing service — that's a trap.
With HighVis, everything we build for you is yours from day one.
We want clients who stay because it works — not because they're trapped. Give 30 days' notice at any time. No questions, no penalties, no fight to get your accounts back.
TEST THE ENGINE
Don't just take our word for it. Call us up and experience the HighVis difference yourself. No sales pitch—just straight talk about your business.
Call us now:
01733 924292
WE PICK UP.
► OPEN 7 DAYS
Call us any day of the week. Seriously.
► STRAIGHT TALK GUARANTEE
No jargon, no pressure, no upsells. Just honest advice.
► FREE AUDIT
We'll review your current setup and show you the gaps.
► 30 MINUTES MAX
We value your time. Quick, focused, productive calls.