HIGHVIS VS BARK:
WHAT TRADESPEOPLE ACTUALLY GET.
A frank, evidence-based breakdown of costs, control, and ROI. No marketing fluff — just the data to help you make the right call for your business and your bottom line.
WHAT IS BARK?
Bark.com is a pay-per-lead marketplace. Tradespeople buy "credits" and spend them on leads — but those leads are sent to multiple trades simultaneously. You pay upfront for a lead regardless of whether you win the job, and you're competing with everyone else who bought the same lead at the same time.
Bark sells the same lead to up to 5 trades at once — you're paying to enter a race, not to get a customer.
Credits cost roughly £1.50–£6 each, and leads require 3–10 credits — meaning you're paying £4.50–£60 per lead with no guarantee of conversion.
There is no vetting of lead quality. Many leads are speculative inquiries from people price-shopping across multiple platforms — not ready-to-book customers.
THE REAL COSTS
~£15
Covers 1–3 low-value leads
~£75
Covers 5–15 leads, all shared
~£300
Bulk pack, same shared leads
THE BREAKDOWN
| Metric | HighVis | Bark |
|---|---|---|
| Monthly Cost | From £495 (flat) | £50–£300+ in credit packs |
| Lead Ownership | 100% yours, exclusive | Shared with up to 5 trades |
| Cost Per Lead | Included in monthly fee | £4.50–£60 per lead (win or lose) |
| Assets Owned | Website, domain, leads, data | Zero — credits are spent, not owned |
| Lead Quality | Inbound from people searching you | Speculative — often price-shopping |
THE ANTI-AGENCY ADVANTAGE: BUILDING ASSETS YOU ACTUALLY OWN
LEAD EXCLUSIVITY
Every lead that comes through your HighVis marketing engine belongs to you exclusively. There's never been a scenario in our model where two trades in the same area receive the same lead. The model doesn't exist in a world where that happens.
THE COST OF RENTING
When you pay a directory, you're renting visibility. The moment you stop paying, your reviews disappear, your listing goes, the trust you built is gone. It's like renting a house — when you leave, you take nothing with you.
ASSET LONGEVITY
Everything we build increases in value. A website indexed for 2 years builds domain authority. A Google Business Profile with 50+ reviews becomes a competitive moat. Blog content ranks for keywords that deliver passive leads. These are assets that compound.
TEST THE ENGINE
Don't just take our word for it. Call us up and experience the HighVis difference yourself. No sales pitch—just straight talk about your business.
Call us now:
01733 924292
WE PICK UP.
► OPEN 7 DAYS
Call us any day of the week. Seriously.
► STRAIGHT TALK GUARANTEE
No jargon, no pressure, no upsells. Just honest advice.
► FREE AUDIT
We'll review your current setup and show you the gaps.
► 30 MINUTES MAX
We value your time. Quick, focused, productive calls.
COMMON QUESTIONS
READY TO STOP RENTING LEADS? REQUEST A CALL BACK.
Tell us where you are and we'll audit your current setup, and show you what honest marketing looks like. No pressure. No sales.