OWN YOUR LOCAL MAP PACK.
Your Google Business Profile is the most powerful free tool in local marketing — and the most neglected. A properly optimised GBP puts you in the Map Pack for local searches, generates direct calls, and builds the review base that converts everyone else's traffic too.
The local Map Pack captures 44% of all clicks for local trade searches. Most trade GBP profiles are less than 40% complete — leaving the majority of that traffic to competitors who bothered to optimise.
WHAT GOOGLE BUSINESS PROFILE INCLUDES
FULL PROFILE AUDIT & OPTIMISATION
Every field completed to maximum — business name, categories, services, attributes, description, and service areas. Most profiles are missing 60% of available optimisation.
WEEKLY GBP POSTS
Regular posts keep your profile active and visible. Google treats recently posted profiles as more relevant — weekly posts consistently outrank dormant ones.
PHOTO MANAGEMENT
Regular project photos uploaded to your profile. Profiles with frequent photo uploads get significantly more views and direction requests than those without.
REVIEW RESPONSE
Every review — positive and negative — responded to professionally. Review responses signal activity to Google and demonstrate customer care to potential customers.
Q&A MANAGEMENT
Google's Q&A section populated with your most common trade questions and answers. Prevents misinformation and improves your AEO signals at the same time.
LOCAL PACK RANKING TRACKING
Monthly tracking of your position in the Map Pack for your key trade and location keywords. Know exactly where you rank and how you're improving.
GOOGLE BUSINESS PROFILE IS PART OF GET FOUND
GBP is one of six organic channels in Get Found — because all organic content works harder when it's coordinated.
ALSO INCLUDED:
- Local SEO
- AEO
- Organic Social Content
- Review Generation
- Content Marketing
WHAT TRADES SAY
“HighVis sorted our social media and now customers actually check us out before calling. Makes every conversation easier — they already trust us before we pick up the phone.”
TEST THE ENGINE
Don't just take our word for it. Call us up and experience the HighVis difference yourself. No sales pitch—just straight talk about your business.
Call us now:
01733 964 247
WE PICK UP.
► OPEN 7 DAYS
Call us any day of the week. Seriously.
► STRAIGHT TALK GUARANTEE
No jargon, no pressure, no upsells. Just honest advice.
► FREE AUDIT
We'll review your current setup and show you the gaps.
► 30 MINUTES MAX
We value your time. Quick, focused, productive calls.
RELATED SERVICES
Local SEO
Local SEO for tradesmen is the practice of optimising a trade business's website and online presence to appear prominently in Google searches for trade-related terms combined with a location — such as "plumber Cambridge" or "electrician near me" — generating organic enquiries without ongoing paid advertising spend.
BE THE ANSWERAEO
Answer Engine Optimization (AEO) for tradesmen is the practice of structuring website content, FAQ schema markup, and structured data so that AI-powered search tools — including Google AI Overviews, ChatGPT search, and Perplexity — cite the tradesperson's website as the authoritative answer to trade-related questions.
GOOGLE BUSINESS PROFILE — FAQ
READY TO ADD GOOGLE BUSINESS PROFILE?
Google Business Profile is available as a standalone service or as part of any HighVis marketing package. Book a free call and we'll show you how it works for your trade.
BOOK FREE CALL