META ADS FOR TRADES. REACH THEM BEFORE THEY SEARCH.
Not every potential customer is searching Google right now — but most of them are on Facebook and Instagram. Meta Ads lets you reach homeowners in your area before they need you, so when they do, you're the name they remember.
Google Ads captures 20% of your potential customers — those actively searching. Meta Ads reaches the other 80% before they start looking. Trades that only run Google miss most of their market.
WHAT META ADS INCLUDES
AUDIENCE TARGETING
Ads shown to homeowners in your service area filtered by age, property interest, and behaviour. You reach people likely to need your trade — not random scrollers.
LEAD GENERATION ADS
Facebook Lead Ads let potential customers enquire without leaving the app. Lower friction means more leads at lower cost than sending traffic to a website.
CREATIVE PRODUCTION
Ad images and copy written and designed for your trade. Before/afters, testimonial-style ads, and offer-led creatives — formats that convert for trades.
RETARGETING CAMPAIGNS
Ads shown to people who visited your website but didn't enquire. Keeps you front of mind until they're ready to book — and converts warm traffic that Google misses.
LOOKALIKE AUDIENCES
We build audiences of people who look like your best customers. As your customer list grows, your targeting gets more precise and your cost per lead drops.
CROSS-PLATFORM OPTIMISATION
Campaigns run across Facebook and Instagram simultaneously, with budget automatically shifted to whichever platform is performing better.
META ADS IS PART OF GET SEEN NOW
Meta Ads is one of four paid ad channels in Get Seen Now — because trades that advertise across platforms get more leads at lower cost.
ALSO INCLUDED:
- Google PPC
- Local Service Ads
- Display Remarketing
- Conversion Landing Pages
WHAT TRADES SAY
“HighVis sorted our social media and now customers actually check us out before calling. Makes every conversation easier — they already trust us before we pick up the phone.”
TEST THE ENGINE
Don't just take our word for it. Call us up and experience the HighVis difference yourself. No sales pitch—just straight talk about your business.
Call us now:
01733 964 247
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RELATED SERVICES
Google Ads
Google Ads for tradesmen is a paid search advertising service where ads appear at the top of Google results for trade-related searches like "plumber near me" or "emergency electrician." Trades pay per click and only appear to customers actively searching for their services.
PAY PER LEADLocal Service Ads
Google Local Service Ads (LSAs) for tradesmen are pay-per-lead ads that appear at the very top of Google search results above all other ads and organic listings. Trades only pay when a customer calls or messages through the ad, and Google's verification badge builds instant trust.
META ADS — FAQ
READY TO ADD META ADS?
Meta Ads is available as a standalone service or as part of any HighVis marketing package. Book a free call and we'll show you how it works for your trade.
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