STOP CHASING JOBS. LET JOBS CHASE YOU.
Marketing built for plumbers who want a full diary without paying for shared leads or begging for referrals.
SOUND FAMILIAR?
- ✗Paying £40+ per shared lead on Checkatrade that 5 other plumbers also get
- ✗Missing emergency callout enquiries because you're elbow-deep in a boiler
- ✗Relying on word of mouth alone while newer plumbers outrank you online
- ✗Wasting money on a website that's never generated a single phone call
Why Most Plumbers Struggle to Get Found Online
Plumbing is one of the most searched trades in the UK. Every day, thousands of homeowners type "plumber near me" or "emergency plumber [city]" into Google — but most of those searches land on a directory, a national franchise, or the one local plumber who happened to sort their online presence out. The rest get nothing.
The problem is rarely the quality of the work. UK plumbers are world-class. The problem is visibility. A plumber without a properly optimised Google Business Profile, a fast mobile website, and a strategy for capturing late-night emergency searches is invisible to the customers who need them most.
62% of calls to tradespeople go unanswered. For plumbers, that means one missed emergency call could be a £800 job handed to a competitor.
How HighVis Gets Plumbers More Local Jobs
We build a complete lead generation system around your plumbing business. That starts with your Google Business Profile — the most powerful free tool for local tradespeople, and the most neglected. We optimise it properly, get you appearing in the local map pack, and push you to the top of searches like "plumber Peterborough" or "boiler repair Cambridge."
On top of that, our AI Receptionist answers every call and message you miss while you're on a job. A customer rings at 6pm about a burst pipe — the AI captures their details, qualifies the job, and books a callback. You finish the job you're on and wake up to a full diary.
What a Plumber's Marketing System Looks Like in Practice
A typical HighVis plumbing client starts with the Always Open package. Within 30 days, their Google Business Profile is ranking in the local map pack. Their missed call rate drops by over 60% because the AI handles enquiries 24/7. Reviews start coming in automatically after every job, which builds the social proof that converts fence-sitters into paying customers.
How Much Does Marketing for Plumbers Cost?
Our packages for plumbers start at £495 per month for Always Open — AI growth tools, lead response, CRM, and review automation. The Get Found package at £750 per month adds local SEO and Google Business Profile management. For plumbers who want to dominate a wide area with paid ads and full content, Get Busy at £1,995 per month is the complete system.
There are no setup fees and no lock-in contracts. If it's not working, you cancel. Simple.
Does Google Ads Work for Plumbers?
Yes — particularly for emergency plumbing work. Searches like "emergency plumber near me" and "burst pipe repair" have strong commercial intent. Someone searching those phrases is ready to book right now, not tomorrow. With the right campaign structure, targeting, and landing page, Google Ads for plumbers delivers measurable return on spend.
The key is having the full system in place. Clicks are worthless if your phone isn't answered, your reviews are thin, or your website takes 8 seconds to load on mobile. HighVis builds the whole pipeline — not just the ads.
WHAT WE DO FOR PLUMBERS
EMERGENCY LEAD CAPTURE
AI responds to emergency plumbing enquiries in under 60 seconds — even at 2am. Book the job before competitors even wake up.
LOCAL MAP DOMINANCE
Rank #1 in Google Maps for 'plumber near me' in your postcode. The single highest-intent search for your trade.
GOOGLE ADS FOR PLUMBERS
Hyper-targeted ads for boiler repairs, bathroom installs, and emergency callouts in your exact service area.
REVIEW AUTOMATION
Automatic review requests after every job. Build a 5-star reputation that makes customers choose you over competitors.
WEBSITE THAT CONVERTS
Mobile-first, fast-loading site built specifically for plumbing services. Gallery, services, reviews — all conversion-optimised.
MONTHLY REPORTING
See exactly how many leads, calls, and bookings your marketing generated. No vanity metrics — real job numbers.
TOOLS BUILT FOR PLUMBERS
These are the AI tools that make the biggest difference for plumbers. All included in the Always Open package.
AI Receptionist
Never miss a lead again. Our AI Receptionist answers calls, qualifies leads, and books job…
Missed Call Text
You can't always answer the phone on site. Within 5 seconds of a missed call, our system t…
Review Requests
Happy customers rarely leave reviews unprompted. Our system sends perfectly-timed review r…
Lead Qualifier
Not every enquiry is worth your time. Our Lead Qualifier asks the right questions to separ…
WHAT TRADES SAY
“Went from chasing leads on Checkatrade to having my phone ring every day. Best decision I've made for the business.”
PACKAGES FOR PLUMBERS
No lock-in contracts. Cancel any month. Every package includes full setup and ongoing management — you focus on the work.
Always Open
£495/mo
excl. VAT
AI tools that work while you work — receptionist, lead response, reviews, CRM.
Get Found
£750/mo
excl. VAT
Local SEO, Google Business Profile, and citation building. Own your local area.
Get Busy
£1,995/mo
excl. VAT
The full stack — AI tools, SEO, Google Ads, content, and commercial outreach.
Not sure which fits? Book a free 15-min call — we'll tell you exactly what your trade needs.
Free Website Audit
How does your website actually perform?
Enter your URL and get a full breakdown of your online presence — rankings, speed, reviews, directories — in under 60 seconds. Free, no signup required.
Built for UK trade businesses
FREQUENTLY ASKED QUESTIONS
PLUMBERS MARKETING ACROSS THE UK
We work with plumbers across England. Find your local area to see how we can help you dominate your patch.
READY TO FILL YOUR PLUMBING DIARY?
Book a free audit and we'll show you exactly how many plumbing leads are available in your area — and how to capture them.
BOOK FREE AUDIT